Off the Road Tires Campaign
Press campaign for Bridgestone Off the Road tires.
The concept focuses on the scale and power of OTR tires, using the idea of “huge steps” to emphasise their role in moving heavy-duty machinery across extreme terrains.
Creative direction: Gökçe Şahbaz
Art direction: Ozan Tortop
Copywriting: Eray Hökelek
Retouching: Sıtkı Görçiz
Agency: XXVII
Client: Bridgestone
Art direction: Ozan Tortop
Copywriting: Eray Hökelek
Retouching: Sıtkı Görçiz
Agency: XXVII
Client: Bridgestone
